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4 tips to ensure crowd funding campaign success
Crowd funding is the art of funding a venture or project by raising many small but gradual amounts of money from people via the internet. Crowd funding is a relatively new concept in Singapore and the entire world. However, the concept is gaining publicity online. Many think that crowd funding represents a new dawn for small and start-up businesses. Company incorporation capital is one of the most difficult hurdles individuals must deal with. Crowd funds boost sole proprietors to the point they breakeven and start making profits. Crowd funding platforms create avenues where well-wishers can donate money and where businesses can request for funds.
So what does it take to ensure a successful crowd funding campaign? Here are four tips to ensure a successful crowd funding campaign:
Cancunlemond SG
1. Make use of current networks
Crowd funding is about networking. Without networks, one is bound to fail. Start by contacting friends, family, and colleagues. Never underestimate the power of networking; if enough people cannot be contacted physically, use social media to reach out to more people. Social media sites to use include:
Facebook, where one can create a page, and Twitter where one can use hash tags and retweets to further a cause. Further on networking, blogs are important tools for networking. One can optimize search contents to increase traffic on the blog. A larger traffic means that many people will be aware of the campaign and contribute towards it.
2. Tell a connective story
To have a successful crowd campaign, one should have a story that people can connect with. Evoking people’s emotions goes a long way in securing crowd funds. To have a successful campaign, one needs to be insightful and witty. To tell the story, one can utilize aids such as pictures and videos to catch the attention of potential backers. A story helps potential backers to have a connection with the cause.
Remember the backer’s willingness to give is powered by personal emotion.
Vector crowdfunding concept in flat style – new business model – funding project by raising monetary contributions from crowd of people
3. Spread the word early
Company incorporation funding through a crowd can take a while. Spreading the word early helps build up anticipation. Convincing one to be a backer can take more than three times. Spreading the word increases the chances of backing to a project. Prepare tweet templates and email posts that are easy for potential backers to share. Singapore has a large population, and an early awareness campaign puts one at a better position for a successful launch.
4. Follow up initial backers
Follow up is always important. Do not shy away from following up on first backers. It is in human nature to forget; failure to follow up might render the crowd funding unsuccessful. To follow up, send reminders and keep on replying to their views on social media. This way you can keep tabs with them and create a good working relationship.
Company incorporation in Singapore requires dedicated funding. This has resulted to proprietors opting for crowd funds. However, obtaining crowd funds is not an obvious task; it requires dedication and patience. The above tips should shed more light on conducting successful crowd funding campaigns.
This entry was posted in Blog on November 12, 2015 by admin.